Scientific Testing Lab Breaks Into New Industry

A scientific laboratory company wants to expand their testing services in the food and beverage industry.


327% return on fees paid B2B Dynamix

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3.75 Qualified Opportunities Per Month


The company's sales team consisted of department heads who were also scientists. Their database of target contacts were varied, from owners to directors of quality and food safety managers. 

The challenge?  Their targets typically had testing providers already in place. We needed to uncover dissatisfaction with their current provider and promote the benefits of our client.

We used Voice of Customer analysis and Client data to develop a complete Prospecting Program.  Our sales development program ran for 18 months, at which point they were acquired by a European based, world leader in analytical support to the global food market. We delivered an average of 3.75 qualified opportunities per month and they calculated a 327% return on fees paid to B2B Dynamix.

  

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